Lorraine Cen

I'm Lorraine Cen

I'm Lorraine Cen

I approach product design with a strong visual eye and a user-first mindset. My background in film and graphic design shapes how I build intuitive, emotionally engaging digital experiencesalways aiming for clarity, character, and care.

I approach product design with a strong visual eye and a user-first mindset. My background in film and graphic design shapes how I build intuitive, emotionally engaging digital experiencesalways aiming for clarity, character, and care.

A designer

A designer

of product experience

of product experience

About

About

Hi, I’m Lorraine (Ruoning), a digital product designer with a background in film and visual arts. I bring a visual-first perspective to product design, combining storytelling, user research, and strategic thinking to create experiences that are clear, engaging, and human. My work focuses on how things look, feel, and function—always aiming to make digital products both intuitive and emotionally meaningful.

Hi, I’m Lorraine (Ruoning), a digital product designer with a background in film and visual arts. I bring a visual-first perspective to product design, combining storytelling, user research, and strategic thinking to create experiences that are clear, engaging, and human. My work focuses on how things look, feel, and function—always aiming to make digital products both intuitive and emotionally meaningful.

Experience

Experience

I've worked across design studios, startups, and arts organizations in Canada, the U.S., and China. From building digital brands to redesigning product experiences, I enjoy working with teams that value creativity, empathy, and thoughtful storytelling in design.

Freelance Design Studio

Visual Designer

2024 – Present

Freelance Design Studio

Visual Designer

2024 – Present

Freelance Design Studio

Visual Designer

2024 – Present

Freelance Design Studio

Visual Designer

2024 – Present

Student Outlets

Marketing Assistant

2023 – 2024

Student Outlets

Marketing Assistant

2023 – 2024

Student Outlets

Marketing Assistant

2023 – 2024

Student Outlets

Marketing Assistant

2023 – 2024

Airturing Culture & Media

Curatorial Assistant

2022 – 2023

Airturing Culture & Media

Curatorial Assistant

2022 – 2023

Martin T.

Curatorial Assistant

2022 – 2023

Martin T.

Curatorial Assistant

2022 – 2023

Dang Dai Ming Cheng Media

Production Intern

2021

Dang Dai Ming Cheng Media

Production Intern

2021

Dang Dai Ming Cheng Media

Production Intern

2021

Dang Dai Ming Cheng Media

Production Intern

2021

Skills

Skills

I’m passionate about blending visual storytelling with user-centered thinking. Through academic training and hands-on projects, I’ve developed a range of skills across digital product design:

UX Design & Research

Journey mapping, usability testing, user interviews, and narrative-driven research

UX Design & Research

Journey mapping, usability testing, user interviews, and narrative-driven research

UX Design & Research

Journey mapping, usability testing, user interviews, and narrative-driven research

UX Design & Research

Journey mapping, usability testing, user interviews, and narrative-driven research

Prototyping & Tools

Wireframing, high-fidelity prototyping, and interaction design in Figma, Mural, and Adobe XD

Prototyping & Tools

Wireframing, high-fidelity prototyping, and interaction design in Figma, Mural, and Adobe XD

Prototyping & Tools

Wireframing, high-fidelity prototyping, and interaction design in Figma, Mural, and Adobe XD

Prototyping & Tools

Wireframing, high-fidelity prototyping, and interaction design in Figma, Mural, and Adobe XD

Visual Design

Visual hierarchy, UI composition, and brand-aligned interface design

Visual Design

Visual hierarchy, UI composition, and brand-aligned interface design

Visual Design

Visual hierarchy, UI composition, and brand-aligned interface design

Visual Design

Visual hierarchy, UI composition, and brand-aligned interface design

Content & Strategy

UX writing, digital storytelling, and audience psychology for intuitive experiences

Content & Strategy

UX writing, digital storytelling, and audience psychology for intuitive experiences

Content & Strategy

UX writing, digital storytelling, and audience psychology for intuitive experiences

Content & Strategy

UX writing, digital storytelling, and audience psychology for intuitive experiences

  • Riding a bicycle with V sign
  • Skating on one leg
  • A boat in the sea
  • Skating on one leg
  • Riding a bicycle with V sign
  • Skating on one leg
  • A boat in the sea
  • Skating on one leg
  • Riding a bicycle with V sign
  • Skating on one leg
  • A boat in the sea
  • Skating on one leg
  • A boat in the sea
  • Skating on one leg
  • Riding a bicycle with V sign
  • A boat in the sea
  • Skating on one leg
  • Riding a bicycle with V sign

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